Boone, Louis E
Contemporary marketing wired / Louis E. Boone, David L. Kurtz - 9th ed - Orlando, Fla. : The Dryden Press, ©1998 - xxxiii, 742, [100] pages : illustrations ; 28 cm + 1 computer optical disc - The Dryden Press series in marketing . - Dryden Press series in marketing .
Includes index CD-ROM title: Discovering your marketing career / by Eric Sandburg; ©1998
Includes bibliographical references and index
Developing relationships through customer focus, quality, technology, and ethical behavior -- Creating value through customer satisfaction and quality -- The Marketing environment, ethics, and social responsibility -- The Global dimensions of marketing -- Marketing planning and forecasting -- Developing a marketing plan -- Marketing research and decision support systems -- Market segmentation, targeting, and positioning -- Consumer behavior -- Business to business marketing -- Relationship marketing Product strategy -- Brand management and new product planning -- Marketing of services -- Distribution -- Retailing -- Logistics and value chain management -- Integrated marketing communications -- Advertising, sales promotion, and public relations -- Personal selling and sale management -- Price determination -- Managing the pricing function
0030185971 9780030185977 0030191572 9780030191572 0030242142 9780030242144
Marketing--Case studies
Marketing--Vocational guidance
HF5415 .B53 1998
Contemporary marketing wired / Louis E. Boone, David L. Kurtz - 9th ed - Orlando, Fla. : The Dryden Press, ©1998 - xxxiii, 742, [100] pages : illustrations ; 28 cm + 1 computer optical disc - The Dryden Press series in marketing . - Dryden Press series in marketing .
Includes index CD-ROM title: Discovering your marketing career / by Eric Sandburg; ©1998
Includes bibliographical references and index
Developing relationships through customer focus, quality, technology, and ethical behavior -- Creating value through customer satisfaction and quality -- The Marketing environment, ethics, and social responsibility -- The Global dimensions of marketing -- Marketing planning and forecasting -- Developing a marketing plan -- Marketing research and decision support systems -- Market segmentation, targeting, and positioning -- Consumer behavior -- Business to business marketing -- Relationship marketing Product strategy -- Brand management and new product planning -- Marketing of services -- Distribution -- Retailing -- Logistics and value chain management -- Integrated marketing communications -- Advertising, sales promotion, and public relations -- Personal selling and sale management -- Price determination -- Managing the pricing function
0030185971 9780030185977 0030191572 9780030191572 0030242142 9780030242144
Marketing--Case studies
Marketing--Vocational guidance
HF5415 .B53 1998