Contemporary marketing wired /
by
Boone, Louis E
; Kurtz, David L.
Material type: 
BookSeries: Dryden Press series in marketing: Publisher: Orlando, Fla. : The Dryden Press, ©1998Edition: 9th ed.Description: xxxiii, 742, [100] pages : illustrations ; 28 cm + 1 computer optical disc.ISBN: 0030185971; 9780030185977; 0030191572; 9780030191572; 0030242142; 9780030242144.Subject(s): Marketing -- Case studies | Marketing -- Vocational guidance| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY NURSING SCHOOL General Section | HF5415 .B53 1998 (Browse shelf) | 1 | Available | item available in hard copy | 2025-5569 |
Includes index
CD-ROM title: Discovering your marketing career / by Eric Sandburg; ©1998
Includes bibliographical references and index
Developing relationships through customer focus, quality, technology, and ethical behavior -- Creating value through customer satisfaction and quality -- The Marketing environment, ethics, and social responsibility -- The Global dimensions of marketing -- Marketing planning and forecasting -- Developing a marketing plan -- Marketing research and decision support systems -- Market segmentation, targeting, and positioning -- Consumer behavior -- Business to business marketing -- Relationship marketing
Product strategy -- Brand management and new product planning -- Marketing of services -- Distribution -- Retailing -- Logistics and value chain management -- Integrated marketing communications -- Advertising, sales promotion, and public relations -- Personal selling and sale management -- Price determination -- Managing the pricing function
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