| 000 -LEADER |
|---|
| fixed length control field |
02239cam a2200385 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250825123922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981104s1998 flua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030185971 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780030185977 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030191572 |
| Qualifying information |
(disc) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780030191572 |
| Qualifying information |
(disc) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030242142 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780030242144 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KUSN |
| Language of cataloging |
eng |
| Transcribing agency |
KUSN |
| Modifying agency |
KUSN |
| Description conventions |
rda |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .B53 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boone, Louis E |
| 9 (RLIN) |
8216 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary marketing wired / |
| Statement of responsibility, etc |
Louis E. Boone, David L. Kurtz |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Orlando, Fla. : |
| Name of publisher, distributor, etc |
The Dryden Press, |
| Date of publication, distribution, etc |
©1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 742, [100] pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm + |
| Accompanying material |
1 computer optical disc |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Dryden Press series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CD-ROM title: Discovering your marketing career / by Eric Sandburg; ©1998 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Developing relationships through customer focus, quality, technology, and ethical behavior -- Creating value through customer satisfaction and quality -- The Marketing environment, ethics, and social responsibility -- The Global dimensions of marketing -- Marketing planning and forecasting -- Developing a marketing plan -- Marketing research and decision support systems -- Market segmentation, targeting, and positioning -- Consumer behavior -- Business to business marketing -- Relationship marketing |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Product strategy -- Brand management and new product planning -- Marketing of services -- Distribution -- Retailing -- Logistics and value chain management -- Integrated marketing communications -- Advertising, sales promotion, and public relations -- Personal selling and sale management -- Price determination -- Managing the pricing function |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Case studies |
| 9 (RLIN) |
8217 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Vocational guidance |
| 9 (RLIN) |
8218 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kurtz, David L |
| 9 (RLIN) |
1299 |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Discovering your marketing career |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Boone, Louis E. |
| Title |
Contemporary marketing wired. |
| Edition |
9th ed. |
| Place, publisher, and date of publication |
Orlando, Fla. : The Dryden Press, ©1998 |
| Record control number |
(OCoLC)761158477 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Dryden Press series in marketing |
| 9 (RLIN) |
8219 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
