Arens, William F.,
Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. - Seventeenth edition. - pages cm
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
9781266128882 9781266854835
2022043410
Advertising.
HF5821 / .B62 2024
659.1
Contemporary advertising and integrated marketing communications / Michael F. Weigold, William F. Arens. - Seventeenth edition. - pages cm
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
9781266128882 9781266854835
2022043410
Advertising.
HF5821 / .B62 2024
659.1