| 000 -LEADER |
|---|
| fixed length control field |
01534cam a22003498i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22789930 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260919065128.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220914s2024 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022043410 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266128882 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781266854835 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781266854781 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781266855801 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
22789930 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
.B62 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23/eng/20220914 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F., |
| Relator term |
author. |
| 9 (RLIN) |
744 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary advertising and integrated marketing communications / |
| Statement of responsibility, etc |
Michael F. Weigold, William F. Arens. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventeenth edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2301 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
745 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weigold, Michael F., |
| Dates associated with a name |
1958- |
| Relator term |
author. |
| 9 (RLIN) |
746 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Arens, William F. |
| Title |
Contemporary advertising and integrated marketing communications |
| Edition |
Seventeenth edition. |
| Place, publisher, and date of publication |
New York, NY : McGraw Hill LLC, [2024] |
| International Standard Book Number |
9781266854781 |
| Record control number |
(DLC) 2022043411 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
