Contemporary advertising and integrated marketing communications /
by
Arens, William F [author.]
; Weigold, Michael F [author.].
Material type: 
BookEdition: Seventeenth edition.Description: pages cm.ISBN: 9781266128882; 9781266854835.Subject(s): AdvertisingSummary: "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY, JINJA New Materials Shelf | HF5821 .B62 2024 (Browse shelf) | c1 | Available | Item available in hard copy | 2026-2344 |
Includes index.
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
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