Marketing decision making : a model-building approach /
by
Lilien, Gary L
; Kotler, Philip; Kotler, Philip.
Material type: 
BookPublisher: New York : Harper & Row, c1983Description: xx, 875 p. : ill. ; 25 cm.ISBN: 0060440767; 9780060440763.Subject(s): Marketing -- Decision making -- Mathematical models
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KAMPALA UNIVERSITY NURSING SCHOOL General Section | HF5415 .L54 1983 (Browse shelf) | Available | item available in hard copy | 2026-0733 |
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| HF5415 .K636 2003 A framework for marketing management / | HF5415 .K636 2003 A framework for marketing management / | HF5415 .K96 2006 Principles of marketing / | HF5415 .L54 1983 Marketing decision making : | HF5415 .M14 2006 Introduction to marketing | HF5415 .M223 1985 Essentials of marketing : a marketing strategy planning approach | HF5415.1265 .S534 2004 Internet Marketing |
Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
Includes indexes.
Bibliography: p. 809-858.
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