KAMPALA UNIVERSITY

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1.
Research on international service marketing [electronic resource] : a state of the art

by Pauwels, Pieter; Ruyter, Ko de.

Edition: 1st ed.Material type: book Book; Format: available online remote; Literary form: not fiction Publisher: Amsterdam ; Boston : Elsevier JAI, 2005Online Access: Click here to access online Availability: No items available

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2.
Principles of services marketing

by Palmer, Adrian.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York : McGraw-Hill, c1994Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8] (1).

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3.
Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [658.8] (1).

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4.
Principles of services marketing

by Palmer, Adrian.

Edition: 7th.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; New York: McGraw-Hill, c2014Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [HF5415.13 .P32422014] (1).

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5.
Services marketing: Book integrating customer focus across the firm

by Zeithaml, Valarie A.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston: McGraw-Hill Irwin, c2009Availability: Items available for loan: KAMPALA UNIVERSITY, MASAKA [ HD9980.5 .Z45 2009] (5).

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