|
|
1.
|
Storytelling-case archetype decoding and assignment manual (SCADAM) [electronic resource]
by Woodside, Arch G;
Sood, Suresh C.
Material type:  Book; Format:
available online
 ; Nature of contents:  ; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2016Online Access: Click here to access online Availability: No items available
|
|
|
2.
|
Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]
by Swan, K. Scott;
Zou, Shaoming.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available
|
|
|
3.
|
Research in consumer behavior. [electronic resource] / Vol. 14
by Belk, Russell W;
Askegaard, Søren;
Scott, Linda M.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
|
|
|
4.
|
New policy challenges for European multinationals [electronic resource]
by Tulder, Rob van;
Verbeke, Alain;
Voinea, Liviu.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
|
|
|
5.
|
The management and leadership of educational marketing [electronic resource] : research, practice and applications
by Oplatka, Izhar;
Hemsley-Brown, Jane.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
|
|
|
6.
|
New challenges to international marketing [electronic resource]
by Sinkovics, Rudolf R;
Ghauri, Pervez N.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, c2009Online Access: Click here to access online Availability: No items available
|
|
|
7.
|
Insurance ethics for a more ethical world [electronic resource]
by Flanagan, Patrick, Ph. D;
Primeaux, Patrick;
Ferguson, William L.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2007Online Access: Click here to access online Availability: No items available
|
|
|
8.
|
Getting better at sensemaking [electronic resource]
by Woodside, Arch G.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Stamford, Conn. : JAI Press, c2000Online Access: Click here to access online Availability: No items available
|
|
|
9.
|
Challenges for the trade in central and southeast Europe [electronic resource]
by Renko, Sanda;
Knezevic, Blazenka.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available
|
|
|
10.
|
Tourism sensemaking [electronic resource] : strategies to give meaning to experience
by Woodside, Arch G.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
|
|
|
11.
|
Research in consumer behavior. [electronic resource] / Vol. 14
by Belk, Russell W;
Askegaard, Søren;
Scott, Linda M.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
|
|
|
12.
|
Interfirm networks [electronic resource] : theory, strategy, and behavior
by Baxter, Roger;
Woodside, Arch G.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
|
|
|
13.
|
Categories in markets [electronic resource] : origins and evolution
by Hsu, Greta;
Negro, Giacomo;
Koçak, Özgecan.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available
|
|
|
14.
|
Review of marketing research. [electronic resource] / Vol. 4
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available
|
|
|
15.
|
Review of marketing research. [electronic resource] / Vol. 3
by Malhotra, Naresh K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2007Online Access: Click here to access online Availability: No items available
|
|
|
16.
|
Advances in hospitality and leisure. [electronic resource] / Vol. 6
by Chen, Joseph S.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, UK : Emerald, 2010Online Access: Click here to access online Availability: No items available
|
|
|
17.
|
Consumer culture theory [electronic resource]
by Belk, Russell W;
Price, Linda;
Peñaloza, Lena.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available
|
|
|
18.
|
Governance in the business environment [electronic resource]
by Aras, Güler;
Crowther, David.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
|
|
|
19.
|
International marketing in rapidly changing environments [electronic resource]
by Jean, Ruey-Jer Bryan;
Chiou, Jyh-Shen;
Zou, Shaoming.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available
|
|
|
20.
|
Hidden hands in the market [electronic resource] : ethnographies of fair trade, ethical consumption, and corporate social responsibility
by Neve, Geert de.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available
|
|
|
21.
|
Social media in strategic management [electronic resource]
by Olivas-Lujan, Miguel R;
Bondarouk, Tanya.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available
|
|
|
22.
|
Research in consumer behaviour. [electronic resource] / Vol. 12
by Belk, Russell W.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available
|
|
|
23.
|
Multiunit organization and multimarket strategy [electronic resource]
by Baum, Joel A. C;
Greve, Henrich R.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2001Online Access: Click here to access online Availability: No items available
|
|
|
24.
|
The economics of religion [electronic resource] : anthropological approaches
by Obadia, Lionel;
Wood, Donald C.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
|
|
|
25.
|
Advances in hospitality and leisure. [electronic resource]. Vol. 1
by Chen, Joseph S.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2005Online Access: Click here to access online Availability: No items available
|
|
|
26.
|
Reviving traditions in research on international market entry [electronic resource]
by Li, Tiger.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : JAI, 2003Online Access: Click here to access online Availability: No items available
|
|
|
27.
|
Reassessing the internationalization of the firm [electronic resource]
by Axinn, Catherine Nancy;
Matthyssens, Paul.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; New York : JAI, 2001Online Access: Click here to access online Availability: No items available
|
|
|
28.
|
Research in consumer behavior. [electronic resource] / Vol. 13
by Belk, Russell W.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
|
|
|
29.
|
Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource]
by Swan, K. Scott;
Zou, Shaoming.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online Access: Click here to access online Availability: No items available
|
|
|
30.
|
Consumer culture theory [electronic resource]
by Belk, Russell W;
Sperry, John F.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2007Online Access: Click here to access online Availability: No items available
|
|
|
31.
|
Luxury fashion and culture [electronic resource]
by Woodside, Arch G;
Ko, Eunju.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2013Online Access: Click here to access online Availability: No items available
|
|
|
32.
|
Essays by distinguished marketing scholars of the Society for Marketing Advances [electronic resource]
by Woodside, Arch G;
Moore, Ellen M.
-- Society for Marketing Advances Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : JAI, 2002Online Access: Click here to access online Availability: No items available
|
|
|
33.
|
New directions in international advertising research [electronic resource]
by Taylor, Charles R.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : JAI, 2002Online Access: Click here to access online Availability: No items available
|
|
|
34.
|
Business-to-business brand management [electronic resource] : theory, research and executive case study exercises
by Glynn, Mark S;
Woodside, Arch G.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, UK : JAI Press, 2009Online Access: Click here to access online Availability: No items available
|
|
|
35.
|
International marketing research [electronic resource] : opportunities and challenges in the 21st century
by Rialp, Alex;
Rialp, Josep.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Online Access: Click here to access online Availability: No items available
|
|
|
36.
|
Geography and strategy [electronic resource]
by Baum, Joel A. C;
Sorenson, Olav.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2003Online Access: Click here to access online Availability: No items available
|
|
|
37.
|
Professional service firms [electronic resource]
by Greenwood, Royston;
Suddaby, Roy.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2006Online Access: Click here to access online Availability: No items available
|
|
|
38.
|
Creating and managing superior customer value [electronic resource]
by Woodside, Arch G;
Golfetto, Francesca;
Gibbert, Michael.
Material type: Book; Format:
available online
; Literary form:
not fiction
; Audience:
Specialized;
Publisher: [Bingley, Eng.] : Emerald JAI, 2008Online Access: Click here to access online Availability: No items available
|
|
|
39.
|
Tourism branding [electronic resource]
by Cai, Liping A;
Gartner, William C;
Munar, Anna Maria.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2009Online Access: Click here to access online Availability: No items available
|
|
|
40.
|
Research in experimental economics. [electronic resource]. Vol. 8
by Isaac, R. Mark.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2001Online Access: Click here to access online Availability: No items available
|
|
|
41.
|
Advances in business and management forecasting. [electronic resource] / Vol. 8
by Lawrence, Kenneth D;
Klimberg, Ronald K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
|
|
|
42.
|
International business scholarship [electronic resource] : AIB fellows on the first 50 years and beyond
by Boddewyn, J. J. (Jean J.).
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2008Online Access: Click here to access online Availability: No items available
|
|
|
43.
|
Measurement and research methods in international marketing [electronic resource]
by Sarstedt, Marko;
Schwaiger, Manfred;
Taylor, Charles R.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2011Online Access: Click here to access online Availability: No items available
|
|
|
44.
|
New policy challenges for European multinationals [electronic resource]
by Tulder, Rob van;
Verbeke, Alain;
Voinea, Liviu.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2012Online Access: Click here to access online Availability: No items available
|
|
|
45.
|
Spanning boundaries and disciplines [electronic resource] : university technology commercialization in the idea age
by Libecap, Gary D;
Thursby, Marie;
Hoskinson, Sherry.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available
|
|
|
46.
|
Advances in business and management forecasting. [electronic resource] / Vol. 7
by Lawrence, Kenneth D;
Klimberg, Ronald K.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, U.K. : Emerald, 2010Online Access: Click here to access online Availability: No items available
|
|
|
47.
|
Michigan State University contributions to international business and innovation [electronic resource]
by Cavusgil, S. Tamer.
Material type: Book; Format:
available online
; Literary form:
not fiction
Publisher: Bingley, UK : JAI Press, 2009Online Access: Click here to access online Availability: No items available
|
|
|
48.
|
Environmental science : a study of interrelationships
by Enger, Eldon D;
Smith, Bradley F.
Edition: 12th edMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Higher Education, c2010Availability: Items available for loan: KAMPALA UNIVERSITY,GGABA [GE 105.E 54 2010] (1).
|
|
|
49.
|
Basic marketing research : customer insights and managerial action
by Brown, Tom J;
Churchill, Gilbert A.
Edition: 8th edition.Material type: Book; Format:
print
; Literary form:
not fiction
Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [HF5415.2.C49 2014] (1).
|
|
|
50.
|
Basic marketing research
by Churchill, Gilbert A;
Brown, Tom J.
Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: KAMPALA UNIVERSITY, JINJA [HF 5415.2 ,C49 2014] (1).
|
