Marketing decision making : a model-building approach /
by
Lilien, Gary L
; Kotler, Philip; Kotler, Philip.
Material type: 
BookPublisher: New York : Harper & Row, c1983Description: xx, 875 p. : ill. ; 25 cm.ISBN: 0060440767; 9780060440763.Subject(s): Marketing -- Decision making -- Mathematical models
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
KAMPALA UNIVERSITY NURSING SCHOOL General Section | HF5415 .L54 1983 (Browse shelf) | Available | item available in hard copy | 2026-0733 |
Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
Includes indexes.
Bibliography: p. 809-858.
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