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Advertising and Promotion :An Integrated Marketing Communications Perspective

by Belch George E; Belch, Michael A.
Material type: materialTypeLabelBookPublisher: New York McGraw Hill Irwin c2012Description: xxxvi, 769p. :col ;27cm.ISBN: 978-007-131440-4.
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Item type Current location Call number Copy number Status Date due Barcode
Text/Reserve Book Text/Reserve Book KAMPALA UNIVERSITY, LUWERO
Text/Reserve Section 		HF5823.B387 2012 (Browse shelf) c1 Available 2022-0072
Browsing KAMPALA UNIVERSITY, LUWERO Shelves , Shelving location: Text/Reserve Section Close shelf browser
HF5821.B62 2013 Contemporary Advertising and Integrated Marketing Communications HF5821.034 2012 Advertising and promotions HF5821.034 2012 Advertising and promotions HF5823.B387 2012 Advertising and Promotion HF5823.B387 2012 Advertising and Promotion HG177.5.U6 K33 2009 90 DAYS TO SUCCESS IN FUNDRAISING HG179.W3124 2013 Personal Finance

includes bibliographies, index

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