Contemporary advertising and integrated marketing communications /
by
Arens, William F [author.]
; Weigold, Michael F [author.].
Material type: 
BookEdition: Seventeenth edition.Description: pages cm.ISBN: 9781266128882; 9781266854835.Subject(s): AdvertisingSummary: "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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KAMPALA UNIVERSITY, JINJA New Materials Shelf | HF5821 .B62 2024 (Browse shelf) | c1 | Available | Item available in hard copy | 2026-2344 |
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| HF5636. H868 2024 Advanced accounting / Joe B. Hoyle, Thomas F. Schaefer, Timothy S. Doupnik. | HF5667 .M654 2022 Auditing / | HF5691 . F818 2014 Business mathematics and statistics / | HF5821 .B62 2024 Contemporary advertising and integrated marketing communications / | HG173 .S28 2025 Financial Markets and Institutions | HG3368.A6 .R841 2019 Islamic Banking and Finance : An Introduction / | HM263 .N495 2017 Public Relations Writing: |
Includes index.
"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
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